In this initial session, representatives from government agricultural institutions, farmer associations and confederations, the agricultural industry, universities, farmers and advisors will come together to co-create and identify the needs for adopting emerging technologies in agriculture. Through proactive discussions, the group will assess current challenges faced by farmers and explore how the RENOVATE platform can play a key role in supporting the adoption of new technologies as well as sustainable practices.

RENOVATE is committed to create a farmer-centered platform that enhances knowledge-sharing around sustainable crop protection methods. By gathering input from stakeholders and experts, the project aims to develop practical training content and tools that meet the real needs of farmers and advisors. Special attention will be given to young farmers, women, and family-run farms, as they often face greater challenges in embracing new technology.

This Focus Group is one more step in shaping the RENOVATE platform to provide effective, practical solutions, helping farmers adopt new technologies more easily and sustainably.